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Things were simple in the 70s - even politicians (exhibit 1:
Gerald Ford). This wonderful synthetic decade brought us Glam Rock,
Pet Rocks
and Punk Rock. Even bank clerks wore purple flared suits, had their
hair permed, grew a Zapata moustache and had group sex in a hot tub
with the accounts department.
Coming directly after the white heat of the Sixties (a time of
believable dreams and unbelievable disappointments) the early
Seventies was the bill with service not included; Unemployment,
three-day weeks, strikes, Northern Ireland, poverty. Even the
Apollo program blew up in our faces. If we had known then what we
know now about pollution, whales and the ozone layer, life would have
been complete . . .
The
ideas and philosophy of the 60s became mainstream in the 70s - sexual
freedom, the end of the draft, legalisation of abortion, gay
liberation, breakthroughs in women's rights. . . you name it. And all
accompanied by kaftan-clad ladies and canned pineapple, cheese and
cocktail onions on skewers shoved into a foil-covered potato at wife
swapping parties. Telegram Sam - you're my main man!
This was a decade where the best selling albums came from K-Tel and
Ronco - The same people who brought us such labour-saving devices as
the 'Fishin' Magician' and the 'Buttonmatic'. A decade where adverts
for tobacco featured semi-naked women chasing a bald bloke down the
street, and cigars were advertised by rampant women swinging through
the jungle. The psychedelics had chuffed off and the Woodstock
generation had gone their own ways, pausing only to cash the cheque.
The Vietnam War had killed off all those naïve ideas about youth
culture changing anything as surely as if the napalm had been dropped
on them, and now the world belonged to the pop star, the football star
and any local lad with a Raleigh Chopper or Ford Capri.
In Britain, everything had ended, as it had started, with The
Beatles - They split up and, as they did, so too did the rest of youth
culture. John sat in bed. Paul did a spot of farming. George went off
and saved Bangladesh, and Ringo, bless him, just sat on the platform
and waited for Thomas The Tank Engine to pull in. School dinners
showed little sign of improving, while glitter and glam permeated
everything we touched: Clothes, music, cars, sweets and even the
telly.
At no time had the pace of change in all aspects of life been so
rapid and so complete over just ten years. In Britain, the early 70s
were also about power cuts (blackouts) - England was not having the
best of times. Everyone (but everyone) went on strike at some stage or
other and Brits called on the 'spirit of the blitz' to get by without
electricity, petrol, heating, coal, milk, television, hospitals or
having their bins emptied.
The economic crisis led to a three day working week and as a
result, domestic electricity supplies would frequently cut off without
warning. Candle shops had a boom time and petrol stations were all
operating a rationing system. Everything and everyone seemed to be out
to polarise opinion and the 70s was not a decade for compromise. The
IRA bombed themselves into disgrace with carnage in Northern Ireland
and mainland Britain. The CIA engineered a coup in Chile. War
eventually shut down in Vietnam but opened in lots of other theatres:
Cambodia, Lebanon, the Middle East, Cyprus and Rhodesia.
It seemed that everything in the seventies became an 'issue'.
Suddenly we discovered that we had been inflicting dreadful harm on
our planet. There were protests at nuclear plants, fuelled by the
Three Mile Island disaster in the USA. President Nixon licked his lips
and assured Americans that he was honest, but the sweat broke out
again as the facts of the Watergate affair became known. In 1974 he
became the first US President to resign from office.
But The Seventies were also very much about having a good time all
of the time. People were too busy having sex, getting drunk and/or
stoned, eating fish and chips, smoking Woodbine and posing in front of
their bedroom mirrors with tennis racquets to worry about the
underlying problems. The seventies were definitely about excess. More was very
definitely more - more hair, more height, more glitter, more guitars,
more drugs, more More (long, thin, black cigarettes favoured by
Telly Savalas in Kojak). Moderation had ceased to exist. It was
a crazy time.
People changed their sex, or at least their avowed sexuality. There
were gay rights, women's rights, ethnic rights, kids rights and animal
rights to be considered, and many found that very hard indeed. Never
again could naked models recline on the bonnets of gleaming cars at
motor shows without fear of saboteurs spoiling such sport. British
women would no doubt have felt it satisfying that by the end of the
decade, the incumbent at 10 Downing Street was one of their own
number.
As the decade progressed our focus turned at various times to Space
Hoppers, Klackers, ABBA, Mood
Rings, The
Bay City Rollers, roller skating, Vans with airbrushed murals, Star
Wars, Bean Bags, Flares, The Bugaloos,
Disco, Jaws,
Iron-on T shirt transfers, Happy Days, Kung Fu, K-Tel
albums, The Six Million Dollar Man and
Punk . . . Phew!
Good taste and fashion may not have made great bedfellows, but it
was a fun decade to grow up in. If you lived through the 1970s, the
events, images and sounds should flood back. If you didn't, this
should give you an insight into what life was really like in the
decade that bridged Flower Power and Thatcherism. Far out!
   
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