Atlantic Records
Atlantic Records has introduced the world to some of the most
influential musicians this planet has ever produced; Jazz icons
such as John Coltrane, Charles Mingus and Ornette Coleman, and
rock giants like Led Zeppelin, Crosby,
Stills and Nash, Yes and Bad
Company.
But
Atlantic will always be primarily associated with the urban sound
of black America.
This was, after all, the label which gave us Ray
Charles, Otis Redding, Aretha
Franklin, Wilson Pickett, Percy
Sledge, Solomon Burke and Donny
Hathaway - all supremely gifted performers.
The birth of Atlantic Records was the result of an unlikely
liaison between an erudite diplomat's son and a Jewish New Yorker
studying dentistry.
It was their mutual passion for jazz that
brought Ahmet Ertegun (pictured at right) - the son of the
Turkish ambassador to the US - and Herb Abramson together in 1947.
Given their limited business experience, friends and family
doubted the ability of the two men to succeed in the record
industry and were reluctant to part with their cash to help them
start the company.
Ertegun finally persuaded his dentist and long-time family
friend, Dr Vahdi Sabit, to put up $10,000, which he did by
mortgaging his home (Ertegun eventually bought Dr Sabit out in the
late 50s for between $2.4 million and $3 million. Sabit quit
dentistry and moved to the South of France).
And so, in 1947, Atlantic Records was born - operating out of a
tiny suite on the ground floor of the broken-down Jefferson Hotel
on 56th Street in Manhattan. The company's first significant
signing was Ruth Brown who had
aspirations to become a black Doris Day - but Atlantic had other
ideas and supplied her with rowdy R&B songs which earned her
the nickname 'Miss Rhythm'.
Ruth actually signed her contract with Atlantic from a hospital
bed while recovering from a car accident in which she broke both
her legs. She achieved her first US chart topper a year later, and
for over 10 years she dominated the R&B charts and was the
company's best-selling artist of the 1950s.
Big Joe Turner also gave
Atlantic some substantial hits in its formative years, including Shake,
Rattle & Roll which topped the R&B chart in 1954 (but
became an even bigger hit a few months later when Bill
Haley and The Comets covered the tune).
Arguably the most important Atlantic signing in the 1950s was Ray
Charles, a blind singer and pianist from Georgia who laid the
foundations for what was to become Soul
Music.
Other Atlantic artists that enjoyed hits in the 1950s included LaVern
Baker, The Clovers, The
Coasters, Chuck "The Sheik of
the Blues" Willis and a vocalist named Clyde
McPhatter, who went on to become lead vocalist for The
Drifters.
When the Army called Herb Abramson up in 1953 to serve in
Germany during the Korean War,
Ahmet brought in the Billboard writer who had coined the
term "rhythm & blues".
Jerry Wexler - an intense, brilliant former street kid from
Manhattan's Washington Heights section, became a partner in
Atlantic Records for $2,063.25. Ahmet Ertegun took Wexler's
money and bought him a green Cadillac El Dorado.
By
the time Abramson returned from the Army in 1955, Wexler (pictured
at left between Ertegun and Big Joe Turner) had taken over
his role at the company.
Rather than break up their partnership, Ahmet put Herb in
charge of subsidiary label, Atco, and gave him The Coasters and a
young piano player named Bobby Darin
to work with.
Aiming to expand its market by gaining a foothold in America's
South, Atlantic became the manufacturer and distributor for a
Memphis-based label called Stax in
1960. The records produced at Stax epitomised the emergent
Southern Soul sound.
They were driven by a funky backbeat, punchy horns and a truly
awe-inspiring house band - Booker T
and The MGs. The band struck chart gold of their own in 1963
with the mesmeric organ-led instrumental, Green Onions.
In 1965 Atlantic released Wilson Pickett's signature tune, In
The Midnight Hour, topping the R&B charts.
This was followed a year later with Land of 1000 Dances
and Mustang Sally, both of which made the UK Top 30.
Pickett recorded many of his songs at Muscle Shoals, Alabama; the
same place where a hospital porter called Percy Sledge
recorded When A Man Loves A Woman in 1966. This
heart-rending ballad reached Number 1 in the US (earning Atlantic
their first gold record) and catapulted Sledge into the limelight
in both the US and UK.
Without doubt, Atlantic's most successful female singer of the
1960s was the prodigiously gifted Aretha Franklin, who joined the
label in 1966 after a relatively fruitless six-year period at
Columbia. Under the aegis of wily producer Jerry Wexler, the
gospel-reared singer experienced a truly meteoric rise to fame.
The key to that success lay to some extent with Wexler, who
placed her with a funky Muscle Shoals rhythm section and built the
arrangements around her churchy piano licks. With a rapid
succession of hits under her belt - including her explosive revamp
of Otis Redding's Respect - Franklin soon earned
the sobriquet "The Queen of Soul".
In 1967, Wexler told Ahmet and his brother, Nesuhi (the third
shareholder of Atlantic), that he wanted to sell Atlantic Records
to the highest bidder. When Nesuhi sided with Wexler, Ahmet had no
choice but to comply. Atlantic Records was sold in October 1967 to
Warner-Seven Arts for $17.5 million, split among Ahmet, Nesuhi and
Wexler.
In 1969, Warner-Seven Arts was acquired by Kinney National
Service, a conglomerate of parking lots, funeral homes and rental
cars, whose chairman Steve Ross knew virtually nothing about
music. Ahmet announced that he, Nesuhi and Wexler were leaving the
company, but faced with the impending loss of the entire Atlantic
management team, Ross and Warner CEO Ted Ashley promised Ahmet
whatever he wanted to stay.
Ahmet immediately set about seducing and signing The
Rolling Stones. Landing the world's greatest rock & roll
band confirmed that Atlantic was now the pre-eminent record label
in America.
With the advent of the 1970s Atlantic achieved great success
with other rock bands like Led Zeppelin, Yes and Emerson,
Lake & Palmer. The company was still home, however, to
plenty of top quality soul acts - Their first Number 1 in the new
decade was the atmospheric ballad A Rainy Night in Georgia
by velvet-voiced crooner Brook Benton.
But by far the most successful Atlantic vocal group of the 70s
was The Spinners. The Detroit
quintet had spent eight relatively quiet years at Motown
prior to signing with Atlantic, where they racked up a phenomenal
32 R&B smashes between 1972 and 1984. Two of the group's
biggest hits were I'll Be Around and Could It
Be I'm Falling In Love - both produced by renowned Philly
producer, Thom Bell.
Atlantic's
In-house producer from 1963 to 2001 was Istanbul-born Arif Mardin.
Mardin helped shape the sound of modern music and was responsible
for more than 40 platinum albums by artists ranging from
Louis Armstrong to David Bowie. He
died of cancer on 25 June 2006.
Jerry
Wexler left Atlantic in 1975, feeling he was no longer involved in
decision making at the label. In 1983, Ahmet Ertegun was the
driving force behind the establishment of the Rock & Roll Hall
of Fame. The first Hall of Fame intake - which included James
Brown, Jerry Lee Lewis and Chuck
Berry - was inducted in 1986. The museum in Cleveland opened
nine years later. Ahmet himself was inducted in 1987.
Nesuhi
Ertegun died on 15 July 1989, in New York, after a battle with
cancer. He was 71.
In
1997, the Atlantic Group (consisting of Atlantic, Rhino and Curb
Records) was the number one label in America, with annual global
sales rising to $750 million.
Ahmet
Ertegun died on 14 December 2006, at the age of 83, six weeks
after injuring himself in a backstage fall at a Rolling Stones
concert at the Beacon Theater in Manhattan. Rolling
Stone supremo Jann Wenner accompanied his body home to
Istanbul along with his wife Mica and some of his close friends.
Charles
Waring - Blues and Soul Magazine; Robert Greenfield - Rolling
Stone; Andrew Dodgson - Nostalgia Central
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