Motown
With an $800 loan
from his family and a roster of unknown young Detroit singers, former
record shop owner Berry Gordy Jnr started what he intended to be a
small, inner-city recording company.
From the time of
the company's inception in 1958 to its sale 30 years later, Gordy and
his Motown Record Company (short for "Motor City") made an
impression on American music that has remained unequalled. Motown,
with its sister label Tamla, was based at 2648 West Grand Boulevard in
Detroit.
The first Motown
million-seller came on February 12 1961 with The
Miracles' Shop
Around. The label scored its first US Number One later that year
(on December 10) with The Marvelettes debut single Please Mr
Postman.
The "Motown
sound" is something nobody has ever adequately defined, even
Gordy himself. Actually, in its hey day, a Motown record was
immediately definable when heard on the radio. Simple melodies
that were easy to sing along with, usually with a gospel-flavoured
tune augmented by handclaps, finger snaps or tambourine with a strong,
rhythmic bassline. Heavy emphasis was placed on percussion, and
the sound was sweetened by violins, chimes and guitars. This was all
accomplished by Motown's in-house band, Earl Van Dyke & The Funk
Brothers.
The contributions of bassist James Jamerson and drummer Benny
Benjamin are now legendary, and they alone provided the backbeats to
all of the 60s Motown hits. Add to this the talents of some
exceptional Motown singers and musicians, most of whom were recruited
straight from the Detroit ghettoes: Smokey
Robinson & The Miracles, The
Supremes, Marvin Gaye, The
Temptations, Stevie Wonder and The Four
Tops. Under Gordy's
supervision, they all amassed a string of hits that made them
international superstars.
In the 1960s, Motown boasted a 75% success rate of its single
releases and during the mid to late 60s they sold more single records
than any other record company. It was also the largest black-owned
corporation in America. Relocating from Detroit to the West Coast in
the early 70s took its toll as Motown's trademark sound could not be
duplicated elsewhere.
Today, Motown records is owned by MCA-Boston Ventures. The little
row of houses where this music was created on West Grand Boulevard in
Detroit is now the Motown Museum, still managed by the Gordy family.
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