Orange Juice
Hailing from the middle-class Glasgow suburb of Bearsden, Orange
Juice stood out from the start.
Edwyn Collins wore plastic sandals and a Davy Crockett hat.
Guitarist and co-singer James Kirk sported a Barbour wax jacket.
Bassist David McClymont's trousers and hair appeared to date from the
Spanish Civil War, and drummer Steven Daly looked like the neat,
bookish civil servant he was. It was a rebellion against rock's macho
wardrobe, and it wound their rivals up a treat.
What Orange Juice had over the majority of Glasgow bands was their
record label buddy Alan Horne. 50% neurotic weirdo and 50% genius pop
aesthetician (0% business strategist) he had founded Postcard Records
to release Orange Juice's Falling and Laughing. Hot on its
heels came the galloping Blue Boy and suddenly - thanks to
bravura notices in the press - Orange Juice were a hip item.
But with album tracks already in the can, Orange Juice Mk I were
already falling apart. Attention had made Horne insufferable. Collins
wanted commercial success. Daly did too, but the band would oust him
anyway. Kirk resisted the switch to Polydor and sabotaged an
A&R-attended show by turning up in an undertaker's coat and
playing without his guitar plugged in.
Orange Juice polished the Postcard album tracks for Polydor and
released most of them as You Can't Hide Your Love Forever in
February 1982. Immediately Daly and Kirk were gone and Collins' brief
chart pop moment beckoned, while the volatile Horner released great
records by Aztec Camera before securing
a cadet label - Swamplands - with Polygram.
Orange Juice went on to inspire a flotilla of limp-wristed indie
bands from The Wedding Present to Belle & Sebastian - some
actively courting the adjective "twee".
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