Suzi Quatro
Suzi Quatro was born Susan Quatrocchio in Detroit on 3 June
1950 - the daughter of Detroit jazz band leader Art
Quatro.
Suzi's professional career started
in the mid-Sixties when under the name Suzi Soul she became a TV
Go-Go dancer.
She later teamed up with her two sisters to form The
Pleasure Seekers, an outfit that remained together for five years
and even at one point were flown to Guam to entertain US troops
wounded in Vietnam.
The Pleasure Seekers'
first single, Never Thought You'd Leave
Me b/w What A Way To Die, emerged
late in 1966 and the group were also featured on an album, Best
Of The Hideouts (1967), along with other Detroit
celebrities The Under-dogs, The Yorkshires and The
Henchmen.
A brief sojourn with her sister Patti's band, Fanny - as well as her own band (Cradle) followed.
It was playing in a Detroit club in 1971 that the then twenty-year
old Suzi was seen by the top British record producer Mickie Most
whose many production successes included The
Animals, Herman's Hermits, Lulu,
Jeff Beck, and Nancy
Sinatra.
Most signed Suzi to his fledgling
RAK label, and her first professional appearances in the UK came
in 1972 when she formed a band comprising guitarist Len Tuckey
(subsequently Suzi's husband), Alastair McKenzie
(keyboards) and Keith Hodge on drums, and set off on a UK tour
supporting Slade.
After her debut
single, Rolling Stone, flopped
(except in Portugal, where it reached Number One), Mickie Most put
Suzi in the hands of Mike Chapman and Nicky Chinn - who also wrote
many hits for Mud, Smokie, and
The Sweet. They provided
her with her first hit, Can The Can,
in 1973 which made up for any disappointment by reaching Number
One in the British charts within four weeks and remaining in the
Top 30 for more than three months.
Suzi,
dressed in leather jump-suit and wielding what seemed (given her
tiny stature) a somewhat over-sized bass guitar, appeared on Top
Of The Pops backed by her unshaven bruisers -
Tuckey, McKenzie and Dave Neal (who had replaced Hodge on
drums).
A stream of similar-sounding, basic
rock throbbers followed - 48 Crash (No. 3), Daytona Demon
(No. 14), Devil Gate
Drive (No. 1), Too Big (No. 14), The Wild One (No. 7),
If
You Can't Give Me Love (No. 4), and She's
In Love With You (No. 11).
All
were guaranteed Top Twenty status by the supremely silly
bubblegum-boogie formula devised by Chinn and Chapman combined
with Quatro and company's bish-bash-bosh delivery and
leather girl/boy packaging. Her success also spread to
Europe (especially Germany) where she scored a huge hit single,
duetting with Smokie's Chris Norman on Stumblin'
In.
Ironically though,
for an American-born singer, Suzi failed to break in any major way
in the US. Can The Can peaked at 56 in the
Billboard charts, although she had some success with All
Shook Up. The Stumblin'
In duet with Chris Norman, however, reached the Top 10
across the Atlantic.
Hardly surprisingly,
many critics found Quatro's marketing angle irritating
and/or offensive: "An image superficially bloated with
potential but really just punk Penthouse fodder
- all lip-smacking hard-on leather, free-wheeling hell-cat raunch
projected via a bunch of ChinniChap readymades" wrote New
Musical Express critic Nick Kent in 1975, while Rolling
Stone just sneered "pop tart". But
there was no denying the commercial brilliance of the
ploy.
At a time when male popsters - Marc Bolan,
The Sweet and the rest - were making fortunes out of simplistic
rock played in lip-gloss, mascara, high-heeled boots and sparkly
costumes, here was a girl coming on like a tomboy, being as
unsavoury and obnoxious as The Rolling
Stones, saying: "I
feel funny in dresses and skirts . . . Girls identify with me
because I haven't got big tits . . . The guys in my band don't wear glitter -
they're real men".
Black
leather is sexy and it's got original pose, perhaps, but in 1973 when
the boys were like baby-faced girls and the girls were Olivia
Newton-John or Lynsey de Paul, it was
perfect.
Suzi released a succession of
albums including Aggro-phobia, If
You Knew Suzi, and the eponymous Suzi Quatro.
By the end of the Seventies however, her chart career was on the
wane and, perhaps wisely, Suzi moved more into the general
entertainment area.
From 1977 she appeared
regularly as wayward, happy-go-lucky, would-be rock star Leather
Tuscadero on the US TV series Happy Days,
and also put in cameo appearances - again portraying ˜Suzi
Quatro" - in the English crime/comedy series Minder.
By the early
Eighties, she had become as much a 'personality' as a
rock musician and starred in the West End revival of the
musical Annie Get Your Gun - a far cry from
her days as a raunchy female rock star.
She
has also produced her own show, Tallulah
Who?, about the life of American silent movie star
Tallulah Bankhead, as well as appearing in other UK TV
shows. Suzi also enjoys a successful career
as a radio presenter in the UK.
"You
can have class and you can have excitement - but you can't
have them both together".
Suzi Quatro. 1983
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