In the 1980s, if you liked a song you went out and bought the
single on 7-inch vinyl. If you loved it you went out and
bought the 12-inch version instead. This was an exciting
innovation in popular music - putting a single on album sized
vinyl was heralded as a great breakthrough by the music business.
The larger disc reproduced the audio better - so we were told -
due to the extra groove space. Not that your average punter could
tell the difference.
Of course, slapping the same song on a larger disc and charging
more money for it was never going to fool anyone, so the record
companies came up with a plan - the 12-inch remix.
The theory was simple. If you liked a song a whole lot, you
would want to hear more of it. So they took the track and added to
it, making it longer to fill up space. These extended versions
were generally referred to as 'dance' remixes - on account of the
fact that they sure as hell weren't 'listening' remixes.
12-inch remixes typically went on forever. You could put a
track on, listen to it for five minutes, check the label to make
sure it was actually the song you thought you'd bought, go into
town with your mates, shoplift some pick 'n' mix from Woolies, buy
Smash Hits, 15 cans of
hairspray and a Rubik's Cube, go home, read your mag, style your
hair, solve the puzzle and return to your bedroom just in time to
catch the bit of the song you actually recognised and liked - the
7-inch section.
When that bit finished you could go out again, safe in the
knowledge that you still had hours to go until the finale - five
electronic handclaps and a fade-out.
After ten years of remixes the CD arrived,
and the 12-inch single became a thing of the past.
|