Ant
Farms
In the mid-1950s, Milton Levine was enjoying Fourth of July
festivities in Southern California's San Fernando Valley, when the ant
minions that he was watching jogged his memory back to the days he
spent on his uncle's farm as a boy.
He liked to watch the ant colonies do their thing back then, and
now, as a novelty-minded adult, he found himself captivated still. Why
not put the little guys in a faux farm setting and let their endless
hard work captivate others? Today, Levine's family-run company is
located not so far from that mid-50s picnic.
"Watch them dig tunnels! See them build
rooms! Marvel as they erect bridges and move mountains before your
very eyes!" read the ads. "The Ant Farm is a living TV screen that
will keep you interested for hours!". Originally it could be yours for
only $1.98 and during the next two decades, Levine would sell over
twelve million of them.
Once a Farm is purchased, the expectant Ant Watcher sends away for
his or her live ants, which can be shipped to the USA and Canada only,
many apologies to the rest of the insect-loving world. Once the live
cargo arrives, just fill the Farm with its special "Clean Tunneling
Sand" and watch the magic unfold. Your new friends will tunnel, build
bridges, move mountains, make caves and gratefully eat what you drop
down into the Farm.
And
yes, a Manual-abiding Watcher (an instructional Manual is included) is
just supposed to use the designated food that comes with the kit, but
we've all conducted a few ant taste tests of our own. We had to know,
for instance, which the little guys liked better - marshmallow bits or
the colored sprinkles that were supposed to top Grandma's birthday
cake.
And if you thought they moved at a pretty good clip with plain old
water as refreshment, why not use the liquid dropper (also included)
to treat them to a little sugar-high-inducing Kool-Aid - Now that's
activity!
The Farms are "break-resistant" and "escape-proof" - important
adjectives for leery mums. They're commonly billed as "educational
toys" too (more persuasive language to throw at Mum) and sold in
museums and teachers' supply stores. As the marketers at Uncle
Milton's declare, an ant watcher learns a great deal about the insect
kingdom, about the value of teamwork and tenacity, about all that goes
on beneath some of the dirt he has Big Wheeled over all his life
without giving a second thought.
Over fifteen million Farms have been sold since Uncle Milton
dreamed them up. There is an award-winning board game based on the Ant
Farm, in which players navigate their ants through chamber after
chamber and try to collect baby ants to bring back to the Queen. A
giant walk-through model was constructed for the 1962 World's Fair in
Seattle, and a twelve-foot Plexiglas farm for the 1965 World's Fair
in New York.
There is the regular green-framed, clear plastic Ant Farm classic,
but there are Giant and Mini Farms, Ant Islands, and Antvilles, which
are modular and can connect to other models, if your spoiled little
arthropods are demanding a lot of square footage. |