Raleigh
Chopper
In 1888, Sir Frank Bowden's doctor told him that cycling could
improve his health. He bought an interest in a small bicycle company
in Raleigh Street, Nottingham, where 12 men were making three bicycles
a week. By 1896 Raleigh owned a factory that employed 850 people and
international champions were winning races on Raleigh bikes.
Every young boys dream, the Raleigh Chopper (with
three speed Sturmey Archer hub and a T-Bar gear stick) was the coolest
bike to be seen on - even if it was impossible to ride without falling
off and grazing your knees.
Styled on the dragster, with a long seat and
larger back wheels, it was the first designer bike for kids, and
possibly the ugliest and most unstable bicycle of all time.
The concept was initiated by Tom Karen (who also
worked on the Reliant Bond Bug). A triumph of style over ability, the
Raleigh Chopper was released in 1970 - covered in knobs and whistles
that didn’t really do anything, except the gear lever that made you
fall off when changing gear!
Originally priced at £32, it came in cool and
outta-sight colors, like Infra-Red, Ultra-Violet and Fizzy
Lemon. Despite its impracticality, by 1973 it had become the
country’s best selling bike and is now an icon of the Seventies.
As motorcycle stuntman Evel Kneivel’s popularity
reached its height, Chopper even released a Kneivel bike - complete
with fake exhaust pipe. The Chipper (with detachable cross bar)
arrived in 1971 for girls, and the Tomahawk for younger boys came in
1972. |