Drive-In Cinemas
On 7 June 1933, the world's first drive-in movie theatre opened
in Camden, USA. Within twelve years the number of Drive-In's
increased from 100 to 2,200 locations.
Australia followed suit (the first one in Australia opening in
the Melbourne suburb of Burwood), and Drive-In Cinemas appeared
everywhere. People enjoyed being able to go out without having to
dress up.
Drive-in's did have some problems early on, including
obstructed views and poor audio. These were remedied by tiering
and spacing the grounds and placing individual speakers on each
car window (and later, attaching a cable to the radio antennae of
the car).
Few other countries were exposed to the Drive-In phenomena
because of their climate - Britain certainly never got one and
they were very rare in Continental Europe.
Television and its mass popularisation by the mid-1960s took
its toll on the trade of Drive-In theatres, which led the
Drive-Ins to what many consider their darkest hour in the mid 70s
- The time when they ran regular dusk-to-dawn programs of sex
and/or violence to get the crowds in.
It worked at the time but the Drive-Ins soon realised that by
running these programs they were alienating their traditional
audiences - Families who would take their kids to the Drive-In in
their pyjamas and dressing gowns.
Sadly for many Drive-In theatres, this realisation came too
late and many of them were sold to be redeveloped as shopping centres
or car parks, or worse still, just closed and left to rot.
A relatively small number of Drive-In theatres remain in the US
and Australia (many of them now operating as 'twin' theatres with
two screens and reduced car capacity). Most of the in-car speakers
have been replaced by a 'Cine-Fi' system which runs directly
through your car stereo.
But while many things have changed (not necessarily for the
better) in the entertainment and film industry since the hey day
of the Drive-In movies, some things have remained constant; The
snack bar menu is virtually unchanged at most Drive-Ins, kids
still run around in their pyjamas, and young lovers still nestle
up tight to one another in cars with steamed-up windows . . .
The Drive-In is possibly still the only place that provides
both a family-oriented recreation opportunity and a place to drink
with your buddies and lose your virginity.
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