Gumby
Although he began his life as a humble lump of clay, Gumby has
gone on to become one of the most beloved animated characters of
all time. For proof, just look at the line of toys he has
inspired. Since 1964, Gumby-related items have been churned out by
the dozen and continue to be produced today.
Although the character's popularity has experienced peaks and
valleys over the years, Gumby toys past and present have remained
consistently popular with both children and collectors.
Veteran animator Art Clokey invented Gumby, a little
boy-creature made of green putty, for a 1953 short film called
Gumbasia. The sprightly little fellow soon landed a regular spot
on Howdy Doody and graduated to his own program, simply called
The
Gumby Show.
Around this time, Lakeside Toys introduced the first Gumby
toys. There were bendy action figures that could be posed, and a
Jeep that has become a favourite of collectors. During the 1960's,
Lakeside would also produce Gumby wind-up toys and an electric
drawing toy. They even made little costumes for the bendable
figures.
Gumby's popularity continued to grow during the mid-1960's and
this inspired other toy manufacturers to get in on the act. For
instance, kid book specialists Whitman Books created a series of
children's books built around the Gumby characters.
Another popular item was the Gumby Modelling Clay put out by
Chemtoy. This toy allowed enterprising young animators to create
their own array of Gumby friends.
When The Gumby Show temporarily ended its run in 1967, this
also led to a slowing down in the manufacture of Gumby
Merchandise. Just the same, a few Gumby items of interest
continued to be produced during the 1970's. One of the best was
the 'Gumby and Friends' series of soft rubber figures put out by
Perma Toys.
In the 1980's, Gumby experienced a new wave of popularity
thanks to a popular skit on Saturday Night Live, wherein Eddie
Murphy portrayed a cranky adult version of the beloved cartoon
character. This new notoriety led to a television show called The
All-New Gumby and new lines of Gumby toys.
Jesco, Hallmark, Playskool, Trendmasters and Clay Art were
among the many manufacturers who made Gumby toys like poseable
plastic figures, ceramic knick-knacks and plush toys. There were
also Gumby Shrinky Dinks and Colorforms, as well as clothing -
shirts, hats, jackets, etc.
The wide array of Gumby items that were produced at this time
show what an important part of pop culture Gumby had become.
In the 1990's, Gumby toys got another shot in the arm when
Gumby: The Movie came out in 1995. Today, new Gumby toys continue
to be a staple item at toy stores and novelty shops. At the same
time, the classic Gumby toys are still traded back and forth
eagerly within collector circles.
The legendary status that Gumby has acquired during his
four-decade-plus career ensures that his little green face will
stay familiar to toy buyers for many years to come.
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