JOGGING
Running and sprinting had been around since time immemorial and
were associated with competitive running. "Jogging", on
the other hand, achieved currency when individuals took up the
deliberately paced trotting as part of fitness regimes in the
1970s.
James (Jim) Fixx was an important figure on the cusp of the
jogging boom. In 1977, Fixx triggered a revolution in physical
activity with his book The Complete Book of Running.
He made getting out of bed early to put on sweat clothes and
sneakers the stylish thing to do. Panting and sweating became
fashionable. Although Fixx popularised the movement, years earlier
Dr. Kenneth Cooper had advocated jogging as a healthful activity
in his book Aerobics in 1968.

Others, such as runner Bill Rodgers, had promoted physical
activity as good for one's health. But runners credited Fixx with
universalising the sport through his book, which sold almost a
million copies in hardback over a few years.
He got overweight people off couches and onto the roads. He
advocated jogging or running as good for everything, from weight
loss to better sex. He said joggers digested food better, felt
better, and had more energy.
Would-be converts to running could identify with Fixx as an
average guy, perhaps like them. In his book, he described how
running changed his life. He was overweight and smoked two packs
of cigarettes a day before hitting the road at age 32 in New York
City, where he worked as a magazine editor in Manhattan.
"One of the more pleasant duties was to entertain authors
at lunches and dinners," he wrote of his editor's job in the
foreword to his book. He noted that in high school he weighed 170
pounds but ballooned later to 214 pounds. His only activity was
weekend tennis.
Ironically, it was a pulled calf muscle from playing tennis
that led to regular jogging. He started running slowly to
strengthen the muscle and later became a running addict, competing
eight times in the famed Boston Marathon.
Fitness experts urged people to get physical examinations
before starting rigorous running programs. This included stress
tests where the heart could be tested by cardiologists during a
fast walk on a treadmill.
The purpose of jogging was to improve the heart and lungs by
improving the delivery of oxygen through the body. Speed was not
the main goal, fitness experts said, but time spent performing an
aerobic activity which strengthened muscles and overall
cardiovascular system.
Trainers suggested three or four runs a week, to give muscles
that break down during exercise time to renew between runs. The
experts said that during runs, an individual's pulse rate should
rise to about 70 or 80 percent of his or her maximum rate. The
rule of thumb for calculating one's maximum rate was 220 minus
one's age. Thus, a 40-year-old runner's rate should rise to a
level somewhere between 125 and 145 beats a minute. To test the
level of strain, runners were urged to take a talk test. If they
could not talk easily while running, they were straining and
should slow down.
Fixx stressed that running could lower cholesterol and blood
pressure, thus improving the cardiovascular system and otherwise
giving people better lives.
Fixx himself, however, could not outrun his own genes. His
father had suffered a heart attack at the age of 36 and died seven
years later. While running on a country road in Vermont in 1984,
Jim Fixx himself, fell and died of a heart attack, shocking the
running world.
As it turned out, Fixx had not paid enough attention to earlier
signs of heart problems, including chest pains he experienced only
weeks before he died. He was 52.
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