Jogging

These days people just plain run for exercise - but in the 70s and 80s when the modern fitness obsession began, people talked about "jogging".

Soon, whether you actually exercised or not, it was cool to appear in public wearing jogging suits - matching sweatpants and jackets with stripes down the side - plus jogging shoes (three-stripe Adidas were the first major brand) and a sweatband.

Inflation began to rise drastically in 1978, but it didn't seem to affect the sales of jogging suits and other sportswear, which went through the roof as the result of a renewed interest in physical fitness.