PEZ
In
1927 Austria, Eduard Haas III invented the brick candy, taking the
Pez name from three letters in the German word "pfefferminz"
(which means peppermint). He marketed the little guys toward adult
smokers, and originally, they were carried around the Eastern Bloc
in small pocket tins.
But in 1948, the first dispensers saw the light of day -
designed to look like cigarette lighters and billed as an 'easy
and hygienic' way to carry the brick mints. Incidentally, in Pez
lexicon today, these early headless dispensers are called
'regulars'.
Pez dispensers arrived in America in 1952, and to make the kids
happy, fruit-flavoured candy replaced the peppermints, and
brightly coloured noggins began to top the dispensers. Tilt that
noggin back, and a candy brick would spring to the top. And when
all the bricks had been gobbled up, reinforcements could be
purchased, thank goodness.
Grape, lemon, orange and strawberry were the flavour choices
available stateside. Cherry can be purchased in Canada and Europe
- American kids found it uncomfortably reminiscent to cough syrup.
There's chocolate in Hungary and Thailand, raspberry and apple
in Spain, and the not-so-invitingly named IZO Pez, which is
vitamin fortified and available in countries where kids aren't yet
hip to the fact that nutrition and all things confectionary should
never mix. There was also a time that brands like anise, coffee,
eucalyptus and flower graced the market, but thankfully, they
reside today at that quaint little Flavour Retirement Home in the
sky.
Pez opened an American plant in 1983 - Orange, Connecticut its
new home. It churns out products twenty-four hours a day, because
when a factory moves a billion packages of candy a year and has
dozens of different dispenser models out on the shelves at any one
time - there's no such thing as quittin' time.
In 1987, a few dispensers with plastic feet ambled onto the Pez
scene - a point in Pez chronology that separates the vintage
dispensers from the modern. There are collectors out there who
snub their noses at appendaged dispensers, but others like a
little variety in their plastic menageries.
Santa, Mickey Mouse and the Flintstones are some of the line's
bestsellers, but among the over three hundred dispenser
incarnations, you'd be hard-pressed not to find one to adore.
There are soft head and rubber head varieties circling out in
collectorland, as well as porcelain editions.
There are websites galore, collectors conventions, even a
museum in Burlingame, California - all devoted to the little
pillars of joy. Maybe there's some kind of powdered elixir in the
candies, some magical ingredient that keeps us bowed down in
faithful Pez worship. Maybe not. Maybe it's just that the
dispensers, with their perfect blend of kitsch and retro flair,
look pretty good your shelf.
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