POP ART

The first large scale exhibition of Pop Art was held at New York's Guggenheim Museum in 1963, featuring works by Andy Warhol, Robert Rauschenberg and Jasper Johns. 

Collectors and the public alike were rapidly becoming fascinated with Pop Art's representation of everyday objects of life, including advertisements, canned food, commercial packaging, electrical appliances, and comic strips.

Artists like Warhol (himself a former commercial artist), John, Tom Wesselmann and Roy Lichenstein all simultaneously celebrated and sent up the all-pervasive culture of consumerism, blurring the distinction between commercial art and 'high' art.