RAM & Juke Magazines
Anthony O'Grady was a dedicated music fan and had written
occasional record reviews for Go-Set
(and its early rival Soundblast). Ironically, the first
encounter he had with future partner Phillip Mason was as an
outraged freelancer demanding payment.
Mason was working at Go-Set and offered O'Grady the
finance for a new music magazine. RAM was born.
From the outset, O'Grady insisted that the Sydney-based
fortnightly tabloid RAM ('Rock Australia Magazine') should
match its syndicated overseas material (from the NME and Melody
Maker).
As a result, many young and keen writers were put through the RAM
grinder as O'Grady attempted to convert enthusiasm into writing
polish.
His success can be measured by the large number of RAM
survivors who went on to careers in mainstream journalism.
The paper did well from the start, primarily because it was in
the right place at the right time. Skyhooks
were bursting onto the scene, Sherbet
were filling concert halls, and bands like AC/DC
and TMG were commanding large and
avid followings. Countdown
had also just begun, and new radio station 2JJ was pumping
alternative music into Sydney's airwaves.
Three months after RAM got underway, Melbourne came up
with Juke (with ex-Go-Set editor Ed Nimmervoll). Juke
picked up syndication of the English music paper Sounds,
but within three months was in financial trouble.
Its original backers had pulled out and Nimmervoll approached
the publishers of the Melbourne daily newspaper The Age -
they offered to back him and Juke continued without missing
a single issue.
Allan Webster took over as editor, and stayed with
Juke until 1979, gradually shifting its emphasis away from
the teenybopper to a more 'hard
news' stance and a stronger local orientation.
When Graham Simpson took over from Webster, the paper broadened
its horizons even more. The only local publication of its kind to
appear weekly, Juke in the main avoided aligning itself
with fads and trends and evolved into a general music paper.
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