Slinky
Like many of the best and most original toys, Slinky came about
by accident. In 1945, naval engineer Richard James was working on
a suspension system with tension springs, when one of the springs
suddenly fell and 'walked'.
James brought the newfound 'toy' home
to his family, and his wife Betty dubbed it "Slinky"
after a search through the dictionary.
Further experiments with materials and tension led to the
perfection of the toy, and around Christmas 1945, the Slinky made
its debut at Gimbel's Department Store in Philadelphia,
Pennsylvania. All 400 sold out in less than two hours, and a new
toy legend was born.
The Slinky was simple to use, but that was half its charm. A
push on the coiled Slinky at the top of a staircase or incline
would send it 'walking' down the stairs.
Rhythmic jiggling of the
Slinky in your hands was strangely mesmerising, watching that
compressed part of the coil slide back and forth, back and forth,
back and forth. A few enterprising youngsters made up Slinky games
or had Slinky races, but these were just icing on the Slinky cake.
Slinky was an instant success, but its popularity boomed with
the debut of the unforgettable Slinky TV commercial in the 1960s.
Simple displays of the Slinky's powers were coupled with an
equally simple jingle, whose lyrics have become a pop culture
institution: "What walks down stairs, alone or in pairs, and
makes a slinkity sound? A spring, a spring, a marvellous
thing" etc.etc. (you all know the words).
James Industries (which Betty ran after Richard's death) has
continued to bring out new variations on the Slinky theme - Slinky
Jr., Plastic Slinky, Slinky Dog, Slinky Pets, Crazy Eyes (glasses
with Slinky-extended fake eyeballs), Neon Slinky and so on - but
the original Slinky has remained almost totally unchanged in over
50 years in the business. The ends were eventually folded over for
added safety, but that's about it.
Really, there wasn't anything else Slinky needed. We love it
for what it is - no paint, no personality, no gimmicks, just 80
feet of coiled spring and endless hours of childhood memories.
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