Studio 54
The late 1970s saw a huge Disco boom across the world, fuelled
by the success of the 1977 movie Saturday Night Fever. As the
records and the attire of those dancing became more luxurious, so
did the venues that housed them. And Studio 54 took downtown
uptown. Opened on April 26, 1977, it became the model for future
clubs.
Run by restaurateur Steve Rubell and his lawyer Ian Schrager
and based in the old television studios on New York's 54th Street,
the club had 5,400 square feet of dance floor.
Nicky Siano was DJ for the first four months, and the strict
door policy of Marc Beneke became known as 'tossing the salad' -
providing a mix of high and low life to delight the club's
megastar clientele; the likes of Dustin Hoffman, Andy Warhol,
Sylvester Stallone, Liza Minnelli, Elizabeth Taylor, Ginger
Rogers, Grace Jones and John Travolta. Photographs of the partying
clubbers spread around the world and pretty soon every major city
(and a few minor ones) had their own Studio 54.
On February 4 1980, owners Rubell and Schrager enjoyed a big
farewell bash at the club before Steve Rubell surrendered to
authorities to begin a 3½ year prison sentence for tax evasion.
Schrager went on to become one of the most successful hoteliers in
the world.
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