No childhood memories are quite so evocative as those of the
sweets (in the UK), candy (in the US) or lollies (in Australia)
which were such a big part of our life when growing up.
"Who knows the secret of the Black Magic box?",
"And all because the lady loves Milk Tray", "The
Bounty Hunters - they came in search of paradise" -
Utter these phrases to your friends the next time you're out for
a drink or a meal and see how many hours pass before you run out of
sweet memories and wind up lamenting that although some of these
delicacies are still around, alas they are much smaller than they
used to be . . .
What follows is not meant to be an exhaustive list of every piece
of confectionary available in the 50s, 60s, 70s, 80s and 90s - it is
really a recollection of some personal favourites (many of them
sadly now gone-but-not-forgotten) and some which have become legend.
If we haven't included your old fave, drop
us a line and tell us about it.
Chocolate Stuff
Black Magic "Who knows the secret of the Black Magic box?". I do!
Get stuck into too many Walnut Whip's and you will too . . .
Bounty
"The Bounty Hunters - they came in search of paradise . .
.". Coconut and chocolate bars that offered 'a taste of
paradise' . . . and a crafty butchers at scantily-clad birds!
Unfortunately the little individual black card trays have gone
from the Bounty packets these days . . . but the fact still remains
that anything combining chocolate and coconut just can't lose!
Cabana
Cadbury concoction of the sick-making variety. Coconut, caramel and
whole cherries encased in milk chocolate - uuurrgh, no more for me,
thanks. Lasted for about a year in the early 80s.
Cadbury Creme Eggs
Cadbury's Lucky Numbers
Chocolite
From the US. A thick chocolate bar with air whipped into it.
"Chocolate never tasted thick and light as Chocolite".
Flake
The infamous 70s 'choc-as-phallic-symbol' splendour of "only
the crumbliest, flakiest chocolate."
Fruit
& Nut
"Everyone's a Fwuit and Nut case"
Frys
5 Centres Mathematically fascinating (not to mention a mite
confusing) in that they had 5 centres (Orange, lemon, lime,
raspberry and . . . erm . . . another one) but 7 segments per bar.
You could work out which segments would have 2 flavours in and which
wouldn't (if you were very sad), and it was always a bit annoying if
a flavour you liked got mixed with one you didn't. Fry's Five
Centres was discontinued in 1992.
Fry's
Chocolate Cream
This is Cadbury's oldest established brand. Hawked by cut price Bond
George Lazenby ("Big Fry! Big Fry! Big Fry!!!") with a
giant model bar. The Fry's chocolate cream bars in Orange and
'plain' outlasted the classic five-segment Rainbow Bar - a multi
fruit flavoured choccy bar (See Above) .
British TV ads featured a sophisticated country lady chomping
leisurely on her cream bar at an auction before coolly swooping in
at the very last moment to buy the . . . erm . . . whatever it was.
GalaxyCounters
These were button-shaped bits of Galaxy chocolate, and they were
delicious, but they stopped selling them on their own for some
reason. Now you can only get them in packets of Revels.
Matchmakers
One word . . . Yummmmmmm! And it always seemed that you still had a
full box of the things, even when you would suddenly discover it was
"empty"
MilkTray
"And all because the lady loves Milk Tray".
The pluckiest man on television was the chap who would leap on to
moving trains, swing from a helicopter, even brave the January Sales
- ''All because the lady loves Milk Tray''.
The actor performing these exploits was Australian model Gary
Myers, and initially he did most of the stunts himself, before he
became too valuable to risk.
He says; "I had to do some pretty hairy things. I was
supposed to do the great dive into the Blue Grotto in Malta, but a
stunt man had already broken his back doing it. Then there was the
time I was supposed to be chased by a wolf, swing across a crevasse
and land on a three-foot ledge. The producer decided to bring in a
stunt man - he missed the ledge, fell fifty feet and was badly
injured".
Milk
Tray chocolate bar
A bizarre choccy bar made up of the most popular Milk Tray
chocolates of the time. You had to very carefully break off the one
you wanted , making sure you didn't get a bit of Turkish Delight
with your Strawberry Cup.
MILKY BAR In 1962 a puny, freckle-faced child in NHS spectacles and
a cowboy suit strode through a set of saloon doors and yelled
"The Milky Bars are on me".
Minstrels
Mintessa
Dual-bar delight from Terry's of York featuring dark chocolate
rippled over mint cream with mint crunchy sugary bits throughout.
MintCracknel
Chocolate covered shards of mint-flavoured car windshield. TV
Adverts had a skiing theme (that was 1970s originality for you.
Ice/snow/winter sports etc = any kind of mint choccy bar or
toothpaste) and also Noel Edmonds, though possibly not together.
OldJamaica
"Genuine Cadbury's stuff"
PinkPantherBars
Franchised strawberry-flavoured chocolate. Pink coloured with an
overbearing, sick-inducing taste.
Poppets
Revels
"A box of chocolates in a bag". Or for those with nut
allergies, "Russian Roulette in a bag"!
Roses
SelectionBoxes
For that Christmas day pig-out!
SMARTIES Kids counted their Smarties in 1961 and exclaimed "Wotalotigot""
. . . adding strangely, "Buy some for Lulu" (who wasn't
even famous yet at the time!)
Toblerone
"...and triangular honey from triangular bees..."
Treets
Ousted by M&Ms in the 80s. Came in three varieties - peanut
(yellow bag), toffee (pale blue bag at some point) and chocolate
(brown bag). Near-spherical chocolate/nut/toffee lumps, "sealed
in a crispy shell". The "cred" kids version of
Poppets and such - very adult-type sweets in little cardboard boxes
with a cereal-box-style opening at the top. Could be stored in the
inside pocket of your suit without any risk of stains.
Turkish
Delight
A grown-up chocolate bar that hinted at naughty exoticism. The TV
ads featured camels, sheiks, sand and semi-naked veiled women doing
a belly-dance.
1960s Turkish Delight
Advertisement
World's
Finest Chocolate
The makers of the chocolate that you schlepped for a buck a bar to
raise money for your team, club, band, school and various other
geeky organizations. There was usually a coupon for Burger King or
somewhere inside the wrapper as an added incentive.
Yorkie
The milk chocolate brick.
Biscuits masquerading as
sweets
Bandit
Bog-standard wafer biscuit with Bill Oddie 'gringo' advert.
"You can't stand it with Bandit/Get your head off the
floor/Great big bar Bandit is as big as a door!" Or something.
"Oh no, the Federalés are putting it all back!"
Bar
6
Similar to Kit-Kats. Rather dull. The kind of confectionery product
only ever to be found in workplace vending machines and canteens,
along with ("Bridge that gap with...") Cadbury's Snack.
Blue
Riband
As with Bandit, a dull, dull chocolate wafer, this time with Mike
"Mr. Spooner" Berry warbling the tuneless song until
distressed wife hands equally pissed-off son the bar in question to
take to Dad and get him to shut the f**k up. "I got those,
can't get enough of those Blue Riband blues/Blue Riband's the milk
chocolate wafer biscuit I always choose/When my woman treats me
right/She buys me Blue Riband wafer biscuits crisp and light/I got
those, can't get enough of those Bluuuuue... oh, thank you!".
Club
Bars
"If you Like a lot of chocolate on your biscuit join our
club". Wafer = Jack of Clubs; Milk Chocolate = Dark Blue
wrapper with a picture of a Golf Ball; Dark Mint = Dark Green
wrapper with Mint Leaf; Milk Mint = Lighter green wrapper; Plain =
red wrapper . The raisin one had a picture of a bunch of grapes, and
I seem to recall that the wrapper was purple.
Kit Kat They're still around but the foil has disappeared and
plastic wrappers have been introduced instead. Now the joy of
embossing the Kit Kat logo into the foil with your thumb before
sliding your thumb nail down the crack in the middle to snap the
thing in two, is consigned to history . . .
Twix
AKA Raider
UnitedBars
With the memorable animated advert:
I am Stan, I am a fan
And I'm delighted
to eat United
We are the fellas,
The shouters and yellers
And we never miss
that crunchy candy crisp
I am the Boss, and some things make me cross
But even I'm delighted
to eat United
WE'RE ALL DELIGHTED
TO EAT UNITED!"
WagonWheels
Minty & Fruity Stuff
Bonkers
A chewy fruit candy which had two colours per flavour (an outside
colour and a colour hidden underneath). For example, the watermelon
flavour was green with pink inside
DynaMints
An obvious copy of Tic-Tacs, but with the box in a
"landscape" orientation. Also in Orange, Cherry, and
Grape.
Fox's
Glacier Mints
Fruit
Gums
The original slogan was "Don't forget the Fruit Gums Mum!"
but the powers that be forced Rowntree to change the slogan (because
of unfair pressure on mums). The marketing department cleverly came
up with the alternative "Don't forget the Fruit Gums,
chum!".
Fruit
Pastels
Murray
Mints
"The too good to hurry mints". The original Jingle was
recorded by The Stargazers. Cliff Adams and the Stargazers once
appeared on Sunday Night at the London Palladium and ended their act
in bearskins, re-enacting the commercial on the stage. Then they
threw packets of Murray Mints to the audience. It caused a
sensation.
Opal
Fruits
"Made to make your mouth water". Sadly they have now been
renamed Starburst. Starburst? What was wrong with #*@%# Opal Fruits?
Opal
Mints/Pacers
Started off with a spearmint leaf motif on the wrappers as a purely
white minty alternative to Opal Fruits (with lots of ice-oriented TV
advertising). Then along came a name change and then the green
spearmint stripe. The adverts for the new look Pacer featured the
old trusty people in white on ice skates suddenly being hit by
green, at which point their t-shirts became green and white striped.
Tasted like a tube of Colgate toothpaste dissolved in a swimming
pool.
Runts
A hard candy that came in banana, orange, strawberry, apple, and
lime flavours and were in the shapes of the fruit they represented.
Spangles
Launched in 1948 as "assorted crystal fruits", nothing on
earth (and probably in space) ever tasted as weird.
"Spangles gives you three kinds of mint to choose
from". Soft Centre Ice Mints, Golden Mint and Peppermint.
"Suck a Spangle, be happy"
Trebor
Mints
"Trebor Mints are a minty bit stronger" (Stick 'em up yer
bum and they last a bit longer).
Chewy Stuff
Amazin' Raisinbar
Available from 1971 to 1978. Cockney pie and mash type song -
"Its amazin' what raisins can do/All that goodness and its all
fo' you/You just 'ave ta do what ya gotta do/It's amazin' what
raisins can dooooooooo... Oi!" Cadbury concoction of raisins
and chewy stuff and rum. Yes, rum! 0% proof.
Aztec
Cadbury's incorrect answer to the Mars bar - a simple concept that
didn't last. It was a sausage of fudge with peanuts stuck to the
outside. The peanuts usually fell off. It had no chocolate in it,
which was unusual.
TV Adverts were filmed on location on an Aztec pyramid. Available
in Britain between 1968 - 1977
CurlyWurly
A soft, chewy crochet of toffee and chocolate which was advertised
by a forty-year old man (Terry Scott) dressed as a schoolboy;
Forever
Yours bar
"Let's get it together" . Like a Milky Way with dark, dark
chocolate and a white vanilla nougat and caramel. Good, but kind of
rich after a while. Revived in 1990 as Milky Way Dark.
Marathon
The British Cheggers-fronted TV ads, with their vox pops from cab
drivers and the like ("It's nuts, nugget (sic), milk chocolate
. . . in between meals it's faaahntastic!") and tempting
animated "comes up peanuts - slice after slice" bar
cut-up, meant more to the good folk of the UK than any weak
double-entendre beginning with 's'. It's not too late to reconsider
the name change, you know...
Mars
Bar
"A Mars a day helps you work, rest and play". Yes, but
what about the acne and weight problems?
Milky
Way
"The sweet you can eat between meals without spoiling your
appetite". Cunning marketing ploy guys, but my mum didn't fall
for it
Now'n'Later (banana ones!)
These things pull your fillings out (Of course, eating stuff like
that will insure that you'll have fillings to begin with!)
Picnic
Caramel and nuts (as advertised by Kenny Everett in the 1970s -
"Cadbury's Picnic has so many nutty bits it won't stand up on
its end! Look!" (cue bar falling over) - repackaged as Lion
Bars. See also Rowntree's rival Nutty Bar.
Skybar
A chocolate coated bar with four "compartments", each
containing a different flavoured filling; Marshmallow, Peanut
butter, Caramel, and Fudge.
Striper
Rowntree-made chewy, striped thing with a different pseudo-fruity
flavour in each stripe. "Four times the flavour, four times the
chew!" ran the multi-coloured wedding advert.
Texan
The Mighty Chew. "A mans got to chew what a mans got to
chew". "Someone should've told him - a Texan takes time a-chewin".
Chocolate-covered nougat which you could stretch to the floor whilst
still attached to your teeth. Red Indian/Mexican firing
squad-baiting TV adverts ("Hold on there, bald eagle! You
wouldn't light that fire until I open my Texan Bar, would ya?")
are the stuff of legend.
Toffos
TurkishTaffy
You had to smack it on the ground to break it up before you could
eat it.
Wham!
Bars
Long pink chewy things with bits of yellow and green fizzy bits
according to flavour. Also the highly addictive Wham! chews.
Hard Stuff
Aniseed
Balls
Much fun was to be had by sucking aniseed balls and then gobbing
what appeared to be blood all over the place.
Bulls
Eyes
Along with Humbugs, these were every Granddad's favourite. You could
crack your denture in half if you tried to do anything other than
suck them though!
Humbugs
See Bullseyes above . . .
PineappleChunks
SherbetLemons
SherbetStrawberries
Fizzy
Stuff
Fizzels
Lovehearts
Sold as being fizzy sweets (tasted like three-day old Dr Pepper)
which had cute love messages on them. English girls would send them
to David Cassidy and Donny Osmond addressed simply 'America'
PopRocks
"Action Candy" (?) that fizzed in the mouth. The big
rumour going around school playgrounds all over the western world at
the time was that a combination of Pop Rocks and Coca-Cola was
fatal.
In the US, urban legend had it that "Mikey", a small
child who appeared in commercials for Life cereal, had died after
ingesting this combination!. SEE ALSO : Space Dust.
Refreshers
"Refreshing" how exactly?
Sherbert
dib-dabs
A bag full of sugar with a cardboard lolly which always got soggy.
The bag was yellow and red for normal sherbet and yellow and green
for the lemonade version (all bags had a pic of the red lolly
dipping into the sherbet).
Sherbet
Flying Saucers
Sherbet
Fountains
Minimalist yellow paper tube full of sherbet with one woefully
inadequate liquorice stick in the centre as edible 'cutlery'.
Sherbet
pips
SpaceDust
Came in orange or strawberry with a picture of the moon on the front
of the packet. Space Dust was almost uncontrollable when combined
with Pepsi, Cresta or Coca-Cola. Has been known to explode out of
the nose and made a right mess. SEE ALSO : Pop Rocks
Swizzles
Swizzel's
Double Dip
From the mighty Swizzel/Matlow empire, with patented "Swizzel
Stick" and those two kids on the packet. Also gave rise to the
Swizzade drinkie offshoot. Free packet given away with Buster comic
on the occasion of its merger with Jackpot.
Zotz
"Carmella gusto uva frizzante". An innocent hard candy
filled with explode-in-your-mouth alka-seltzer type jizz in the
centre. They came in long string-like packaging. They packed a
punch, made your eyes water, and were hell if you did them on acid!
Cheap Sweets
Mixed
Sweets
Vast banks of penny sweets under the glass counter at the local
sweet shop/tobacconist (or high on the shelves behind the
shopkeeper); the little white paper bag and the decision of whether
to allow the shopkeeper to choose your sweets or to pick your own
'custom' mix. "I'll have one of those . . two of those . . no .
. er . . one of those . . . three of those . . no, put one back . .
."
DollyMixtures
GobStoppers
Jelly
Tots
Lucky
Bags/Jamboree Bags
A smattering of mediocre ha'penny sweets, a fractionally more
substantial piece of confectionary, and a few misshapen blobs of
brightly coloured plastic (a la Christmas Cracker novelties). Also
known as Jamboree bags in some parts of the South of England.
ParmaViolets
Sweet
Cigarettes
Since the 1930s, Sweet Cigarettes had been popular with children.
White sticks of candy with a splodge of red at one end. they came in
a rough facsimile of a fag packet and even had collectable
cigarette-style cards in them. But attitudes to smoking were
changing, and by the end of the 1970s, sweet cigarettes became
'candy sticks' and the red tip disappeared.
Sweet
necklaces and watches
Made up of a thin piece of elastic threaded with these rock hard
Love Heart type sweets. Excellent weapons when holding the sweet
between your teeth and stretching the elastic in a catapult fashion,
biting hard and firing at people, cars or low-flying aircraft.
Sweet
prawns
Possibly the most bizarre idea ever - why were these soft pink
sweets shaped like prawns? SEE ALSO : Sweet Dentures/False Teeth.
Bubble Gum/Chewing Gum
Bazooka
Had a tiny cartoon strip between the wrapper and the gum. There were
also things you could buy (like . . . er . . spy cameras?!?).
Bubble
Tape
The original container was like a chewing tobacco canister.
Eventually the manufacturer became PC and the tobacco box went and
the box was fashioned into a tape dispenser.
Originally came in grape, bubble gum, and cherry. Other flavours
followed.
BUBBLY From Anglo-American Chewing Gum Ltd, Halifax, Yorkshire.
(pictured at right).
BubsDaddy
Chewing gum that came in a long stick? The smell of the sour apple
was enough to make you gag.
Freshen-Up
Chewing gum pieces that had thick liquid gloop in the middle. That
wonderful liquid centre ran down your throat. The chewing gum part
was pretty second rate, but the gloop was ace.
Hubba
Bubba
Smooth 'N Juicy Bazooka's late entry into the soft bubble gum market.
Very short lived.
Miscellaneous &
Bizarre
Flip-em's
Very sweet, pellet-shaped candy in a box.
Garbage
Candy
Sweet-Tart candy in the shapes of pieces of rubbish, all in a
plastic garbage can.
GummiBears
Stormed the sweet market in the early 80s in assorted colours and
flavours. Depending on the brand they were either super soft or rock
hard.
Hanky
Panky
Vaguely breast-shaped sweet popcorn which had Arthur Lowe in the TV
ads, sat on a park bench beside a dolly bird indulging in double
entendre. "Would you care for a bit of Hanky Panky?" SLAP!
"I was only offering you a little nibble!" BIG
SLAP!...etc.
Melody
Pops
Had a picture of a bird on the wrapper. The music was played by
moving a stick located in a hollow area of the plastic stick the
sucker was attached to while blowing in the top (like a recorder).
Pez
Created in 1927 by Austrian, Eduard Haas. It was originally a small
candy mint which he named after pfefferminz (the German word for
peppermint). The peppermints were stored in a small tin and sold
well for more than 20 years as an alternative to cigarettes for
people trying to quit smoking. In an effort to boost sales, the
first Pez dispensers were introduced in 1948. The original
dispensers did not have the trademark heads - These were introduced
in 1952.
Spanish
Gold
A small rectangular red packet, supposed to resemble an old
seafaring type blokes brand of tobacco. Open up the pack and you are
greeted with some brown wormy looking stuff that was trying to look
like tobacco - not particularly visually appealing to a small child
but the taste was sweet as sugar (that would probably have been the
sugar) with perhaps a hint of coconut. Oh the taste...
VagueMemories
AtomicFireball
Bunbars
MaryJanes
Smuggler
BIG
THANKS TO : Nicola Murphy, Pat Lynch, Mark Scott,
Michelle Roberts, Tom Murphy, Louise Pepper, Clare Sudbery, Iain
Griffiths, Peter Hill and all of the old TV Cream and Bullet list
members