Trolls
Helena
and Martii Kuuskoski of Finland made the earliest commercial
Trolls during the 1950s, which were called Fauni Trolls.
But the Trolls we all know and love came a bit later. In 1959,
as the story goes, when Thomas Dam didn't have the funds for his
daughter's birthday present, he carved a little doll for her,
based on the legendary trolls that supposedly lived in the Nordic
forests.
Dam's daughter dressed her new toy up and showed him off around
the village, and it wasn't long before a local toy storeowner
surrendered to the ugly little guy's charms. Oh, the jolt of that
first troll love.
And it had to be love, because it sure wasn't any skin-deep
beauty that we fell for. Trolls were short and typically
underdressed, they had pot bellies, huge ears and eyes, no
forehead, and long strands of wildly coloured, woolly hair that
brought new meaning to the hair world phrase "hard to
manage".
And that's saying nothing of the tiny Trolls that came perched
on top of pencils, because when you put those guys between your
palms and gave them a little Whirly Bird spin, the results were
darn near scary. But scary in a cute way, if you know what we
mean.
Thanks to Thomas Dam's woodcarvings, the Danish company called
(yes, it's their real name) the Dam Things Establishment started
churning out their moulded plastic trolls in the late 1950s. By
the mid-60s, they were selling like crazy.
In America, they were a toy favourite to the hippies, and quite
on the other end of the conformity spectrum, to the former First
Lady Lady Bird Johnson. For a year or two there, the Troll was
second in sales only to Barbie, who never let anybody laugh at the
way she looked, incidentally - be it for good luck or not.
It wasn't long before Trolls were manufactured by plenty of toy
companies besides Dam. Uneeda made the memorable Wishnik line,
which included notorious design experiments like curly-hair and
rhinestone eyes. Late on, companies like Hasbro, Mattel, Russ
Berry, Nyform, Trollkins and Ace Novelty jumped aboard the Troll
train.
Collectively, they ranged from a few inches to life-sized, and
they came in all sorts of get-ups: vampires, bride and groom
couples, Rastafarians, cowboys, rock stars, athletes and
superheroes.
There were Trolls with beards and different coloured bodies;
there were play sets and carrying cases; and there were clothes
sold separately from the dolls - a Halloween costume, for example,
if your Troll felt like he didn't look weird enough on his own.
Because of their craftsmanship, the Dam dolls are probably the
most sought after today. And if you're lucky (and you should be,
what with all those Trolls you own), you can get your hands on
some of Dam's elusive animal line, which included Troll creatures
like elephants, cows, pigs, donkeys, turtles, giraffes, alligators
and monkeys.
The Trolls' popularity waned in the 70s and 80s, but they made
a comeback in the 90s, thanks to popularised retro toy collecting.
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