Trolls
Helena and Martii Kuuskoski of Finland made the
earliest commercial Trolls during the 1950s, which were called Fauni
Trolls. But the Trolls we all know and love came a bit later. In 1959,
as the story goes, when Thomas Dam didn't have the funds for his
daughter's birthday present, he carved a little doll for her, based on
the legendary trolls that supposedly lived in the Nordic forests.
Dam's daughter dressed her new toy up and showed him
off around the village, and it wasn't long before a local toy
storeowner surrendered to the ugly little guy's charms. Oh, the jolt
of that first troll love.
And it had to be love, because it sure wasn't any skin-deep beauty
that we fell for. Trolls were short and typically underdressed, they
had pot bellies, huge ears and eyes, no forehead, and long strands of
wildly coloured, woolly hair that brought new meaning to the hair
world phrase "hard to manage".
And
that's saying nothing of the tiny Trolls that came perched on top of
pencils, because when you put those guys between your palms and gave
them a little Whirly Bird spin, the results were darn near scary. But
scary in a cute way, if you know what we mean.
Thanks to Thomas Dam's woodcarvings, the Danish company called (yes,
it's their real name) the Dam Things Establishment started churning
out their moulded plastic trolls in the late 1950s. By the mid-60s,
they were selling like crazy. In America, they were a toy favourite to
the hippies, and quite on the other end of the conformity spectrum, to
the former First Lady Lady Bird Johnson. For a year or two there, the
Troll was second in sales only to Barbie, who never let anybody laugh
at the way she looked, incidentally - be it for good luck or not.
It
wasn't long before Trolls were manufactured by plenty of toy companies
besides Dam. Uneeda made the memorable Wishnik line, which included
notorious design experiments like curly-hair and rhinestone eyes. Late
on, companies like Hasbro, Mattel, Russ Berry, Nyform, Trollkins and
Ace Novelty jumped aboard the Troll train.
Collectively, they ranged from a few inches to
life-sized, and they came in all sorts of get-ups: vampires, bride and
groom couples, Rastafarians, cowboys, rock stars, athletes and
superheroes. There were Trolls with beards and different coloured
bodies; there were play sets and carrying cases; and there were
clothes sold separately from the dolls - a Halloween costume, for
example, if your Troll felt like he didn't look weird enough on his
own.
Because of their craftsmanship, the Dam dolls are
probably the most sought after today. And if you're lucky (and you
should be, what with all those Trolls you own), you can get your hands
on some of Dam's elusive animal line, which included Troll creatures
like elephants, cows, pigs, donkeys, turtles, giraffes, alligators and
monkeys. The Trolls' popularity waned in the 70s and 80s, but they
made a comeback in the 90s, thanks to popularised retro toy
collecting. |
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