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Dolls were always good for lending a listening ear after a tough
day at preschool, but Chatty Cathy actually talked back.
Tired of having to carry on the entire conversation by yourself
at tea parties? Let Chatty Cathy take some of the social weight off
your shoulders. Of course, the conversation would end up something
like this:
"Chatty Cathy, your new Pink Peppermint dress is
absolutely lovely"
"Let's play house"
"What's that, Chatty Cathy? You want some more cookies?"
"Please change my dress"
Mattel introduced its Chatty Cathy doll line in 1959, and the
little sweetheart was an instant must-have for Baby Boomer girls.
Like most dolls, Chatty Cathy took several forms - different
hairstyles and colours, different eye colours and styles, and even
different skin tones - along with several too-adorable-to-be-true
outfits. But what really set Cathy apart from her dollmates was the
power of speech, originally provided by June Foray, the voice of
Rocket J. Squirrel (among many others) from The Bullwinkle Show.
Maureen McCormick (TV's Marcia Brady) later took over Cathy's vocals
in the 1970's.
Cathy's many outfits - including seasonal wear like fur-lined
coats and springtime play dresses - kept the games of dress-up
fresh, but Cathy's life was still missing something. Mattel soon
figured it out: The poor little doll was lonely, the only one of her
kind. To cheer up those freckle-faced blues, the toy company
introduced a few new members to the Chatty Cathy family . . .
Charmin Chatty was the spectacles-wearing big sister of the clan,
while boy and girl Chatty Babies upped the precious quotient. Upon
the star girl herself, Mattel bestowed a singing voice, leading to
the Singing Chatty Cathy doll in the early 1960's.
The entire Chatty Cathy line was a success, and for many girls
growing up in the 60's, the last voice they heard at night came with
the pull of a ring on the doll tucked in beside them. In fact,
Chatty Cathy caught on in such a big way that her name entered the
common language - to this day, an overly talkative individual may
still be dubbed a "Chatty Cathy". That may not be fair to
a beloved childhood friend like Chatty Cathy, but Cathy takes it all
in stride. To show that she still has her good spirits about her,
Mattel released a new line of Chatty Cathy dolls at the end of the
1990's, letting a new generation of girls have their very own
talking best friend.
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