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The
1950s
The 1950s is generally seen as the formative decade of television,
when the medium moved from its scientific origins to its place as a
ubiquitous household item. The fifties certainly marked the medium's
most rapid growth, surpassing even that of radio broadcasting in the
1920s. In the early 50s very few homes possessed a television set, and in
Britain there was only one TV station - the BBC. Most people went to
the cinema if they wanted to see moving pictures and the wireless was
the king of home entertainment.
The British nation came to a standstill on June 2nd 1953 as 20
million people across the country huddled in corners peering avidly at
a small piece of furniture with a gray screen. They were watching
magic pictures of the coronation of Elizabeth II in Westminster Abbey.
For many it was their first glimpse of an invention that has gone on
to change the face and behavior of the world.
Fewer than two million British homes owned a TV set at the beginning
of 1953, and these were mainly in London, Manchester, Birmingham,
Cardiff and Glasgow. But in the build-up to the coronation, 526,000
sets were sold as coronation fever swept the nation. The
first commercial British channel, ITV, was launched on September 22
1955. ITV's impact was immediate. The British public were fascinated
by its newscasters, cash quiz shows and American programs - and
commercials!
The 1960s
If the Fifties were the innocent childhood of television, the Sixties
were definitely the period of rebellious adolescence. Just as the
world underwent dramatic social and cultural change, so television led
the way in reflecting the Swinging Sixties.
In the USA until 1965 - and in England until 1967 - television was
in black and white (if you wanted colour you went to the cinema and
watched a movie) and everyone was learning on the job. Viewing hours
were also limited. TV did not broadcast 24 hours a day. It did not
even broadcast continuously. There were scheduled breaks throughout
the day and during the sixties there were many unscheduled breaks as
well during which a piece of cardboard would be slung in front of the
camera urging "Please do not adjust your set."
The 1970s
The 1980s
There was a massive growth in video recorder ownership in the 1980s,
so we were now able to have more control of things (if we could work
the timer), and the VCR became the new necessity. In 1985, 94% of
American households had a television set, and 50% had a videocassette
recorder - double the number from only a year earlier. Ah, but which
to buy? Beta? VHS? Beta? VHS? One of the most pressing decisions in
the early 80s was which video system to choose for your expanding home
entertainment unit. By 1982 there were nine VHS manufacturers and
three Beta. The term 'Beta Loser' entered the lexicon as that format
went the way of 8-track cartridges.
Also revolutionary, and very pernicious to networks and
advertisers, was the invention of the remote control which first
appeared in 1983. For the first time viewers were able to take
control, flip channels and avoid commercials. Meanwhile, with
satellites now in orbit around the Earth, news reports became instant
and the world shrank. Television made us see more and made some of us
care more. When the Chinese students were trying to democratize their
world we saw it happening live. In fact, we knew of the events in
Tiananmen Square before people elsewhere in Beijing did!
There was much more television too. British commercial television's
second channel (Channel 4) was launched on Tuesday 2 November 1982 at
4:45 pm. The very first program broadcast was Countdown with
Richard "Twice nightly" Whiteley and Carol Vorderman (then Mather),
long before she turned up on every other program and commercial in
Britain. By the close of the eighties, the box in the living room (and the
ones in the bedrooms and the kitchen!) became unquestionably the main
source of our entertainment. |
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